Although Homa Bay County has an adequate number of health facilities, about half the population cites distance as a serious barrier to health care. RCTP-FACES’ project aims to improve maternal and newborn survival in Homa Bay County through a unique mobile phone-based tool with the following functions:
- SMS-based vital records system to register each pregnancy and its outcome including birth weights and gestational age estimates
- Free SMS-based service that sends personalized trimester-based texts to mothers and reminders to utilize ante- and postnatal care services
- Interactive chat service linked to a loyalty program that allows women to chat with a real life health care worker and participate in personalized quizzes tailored around pregnancy and child-birth and receive award points for correct answers and uptake of recommended antenatal and postnatal care regimes. The accrued loyalty points will be redeemable as NHIF yearly premiums, transport to the hospital or mother-baby care packs.
- 24-hour transport navigator system, through which women can request for transport pick-up and the navigator service will link her to the nearest fastest, most reliable and available driver or rider and automatically relay the information to the woman, the CHW and the link facility of the estimated pick-up time and arrival to the health-facility.
Ultimately, the project will help empower pregnant women to seek appropriate and timely health services, improving their survival and outcomes. The software developed will be made freely available for other stakeholders to freely adopt.
The project will be implemented by RCTP-FACES in collaboration with private and public stakeholders, including mobile phone operators; the Homa Bay transport owners association; national and county health management teams; county communication and transport team; and NHIF Homa Bay office.